Media And Consumer Culture: Analysis Of The Role Of The Media In Shaping Consumption Culture

Devi Fitryani, Tantry Widiyanarti, Erlangga Teguh Hadi Pratama, Finka Rayani Silva, Gilang Septian Tupamahu, Ilham Nurfajri, Ridwan Saputra, Wulan Diah Ayuningtyas

Abstract


Media plays an important role in shaping consumer culture through the various platforms and content available to society. This article examines the influence of social media on people's belhasing the role of social media in society, the influence of media in popular culture, teenagers' media consumption behavior, and global and local media culture. By better understanding the influence of media, we can develop smarter strategies for using it to create a healthier, more sustainable consumer culture. This article aims to analyze the role of media in shaping consumption culture. By utilizing a qualitative approach and data obtained as well as media content analysis, this article explores how the media influences consumer perceptions, needs and behavior in shaping today's consumption culture Findings show that media, through various platforms such as television, internet and social media, has a significant role in shaping consumer preferences, creating trends and influencing purchasing decisions This analyus provides a deeper understanding of the complexity of the relationship between media and consumer culture, as well as its implications for a company's marketing and communications strategy.

Keywords: Media, Consumer Culture, Consumer Behavior


Keywords


Media, Consumer Culture, Consumer Behavior

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DOI: http://dx.doi.org/10.52155/ijpsat.v45.2.6327

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