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Mobile Network Subscribers Market Share Evolution Of Telecommunication Companies In Senegal From 1996 To 2022
Abstract
This research examines the evolution of market shares of telecommunications companies in Senegal over a period of 26 years, from 1996 to 2022. The study focuses on subscriber’s market share as a key indicator of mobile network operators' performance and competitiveness. It analyzes the mix market share for the three main mobile network operators (ORANGE, FREE, and EXPRESSO) consolidation periods, key success factors, and challenges faced by these companies in a dynamic and competitive environment.
The analysis reveals a significant evolution in the telecommunications landscape in Senegal, marked by the emergence of new players, the advancement of technologies, the diversification of offerings, and the increase in connectivity. Major historical operators had to contend with growing competition, stimulating innovation and service improvement to meet changing consumer needs.
Key events such as the introduction of 3G and 4G technology, had a significant impact on market share distribution and companies' differentiation strategies. Regulatory policies such as mobile telephony licensing, investments in infrastructure, brand changes, order entry, strategic partnerships, and operators’ number of years of experience also influenced the sector's competitive dynamics.
In conclusion, this research highlights the complex and dynamic evolution of market shares of telecommunications companies in Senegal, highlighting the technological, strategic, and regulatory factors that have shaped this sector over the years.
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