Growth of SMEs with The Application of Digital Technology and Marketing Management Capabilities

Muhammad Ali Basha, Perengki Susanto

Abstract


This research discusses the application of digital marketing as a strategy used to support the growth of Small and Medium Enterprises (SMEs) for fishery products in Padang City. The use of appropriate digital marketing strategies, such as content marketing, search engine optimization (SEO), online advertising and social media, can help fishery product SMEs reach their target audience in a more measurable and effective way. This research uses qualitative research methods with the aim of analyzing the application of digital marketing in supporting fishery product SMEs in Padang City. The research results show that through the application of digital marketing, fishery product SMEs have succeeded in optimizing the potential of digital technology in marketing their products

Keywords


Digital technology, Information quality, Design innovation, Marketing capabilities

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DOI: http://dx.doi.org/10.52155/ijpsat.v44.2.6157

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