Communication Development in Marketplace Business

Abstract

In the industrial era 4.0, all technological advances, especially the internet has support all aspect of lives. Now the internet seems to be a major requirement in all fields, from business to education. The internet can also help to obtain information easily and quickly. This will make it easier for transactions and marketing to be more effective and efficient. A promising business today is the marketplace business that a platform for business people to market their products and services to consumers. Not only marketplaces such as Shoope, Tokopedia, Bukalapak and Lazada, but also  commercial applications such as Instagram and TikTok also play an important role in the marketplace business. Commercial applications such as Instagram are taking part by creating promotional features to make it easier for business people to advertise. Even now, TikTok has become the mood booster for teenagers, so marketplace entrepreneurs can easily win over customers. There are 31% of respondents who respond to the development of communication in commercial applications by making product advertisements and cannot be separated from the development of visual communication. Namely, it can be a photo or an interesting image. In its development, 27% of respondents said commercial applications in the marketplace business played an important role and 50% said commercial applications such as Instagram and TikTok could be a database for business people.