Ecological Transition Of E-Commerce: Sustainable Logistics Strategies And Innovation In Responsible Packaging

Louison Tete Sula

Abstract


This study examines the dynamics of the ecological transition in the rapidly evolving e-commerce sector, which contributes significantly to CO₂ emissions and packaging waste. The objective is to understand how companies can reconcile logistics efficiency and environmental responsibility through sustainable development strategies. To this end, the study combines a descriptive and analytical approach based on a literature review, surveys, and semi-structured interviews with industry stakeholders. The results highlight two main levers: sustainable logistics, focused on cumulative flows and low-emission transport modes, and responsible packaging, based on the reduction, reuse, and recycling of materials. Statistical analysis, particularly PCA, reveals a significant correlation between companies' ecological commitment and consumer satisfaction. This study concludes that the transition to green e-commerce, although complex, is possible through innovation, collaboration, and stakeholder awareness.


Keywords


commerce, sustainable logistics, responsible packaging, green innovation, sustainable development, ecological transformation.

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References


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DOI: http://dx.doi.org/10.52155/ijpsat.v53.2.7573

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