The Current Situation Of Social Media Use By Young Farmers In Agricultural Product Consumption In The Northeast Region, Vietnam

Abstract

The Northeastern region of Vietnam has extremely rich and diverse natural resources and is favorably supported for the development of typical mountainous agriculture. As an important shock force in the process of helping the agricultural sector integrate and reach out to the market not only domestically but also towards export, young farmers here have used social media to consume agricultural products, which is not only a trend of the times, but also has profound strategic significance in the process of modernization and digitalization of the agricultural sector. This article studies the current status of using social media by young farmers in consuming agricultural products in the Northeastern region of Vietnam to clarify from awareness, to the level of effectiveness, frequency of use, budget and method of determining the social media budget for agricultural products. The research results help promote the formation of a digital farming community, enhance mutual learning and the ability to link along the value chain. Thus, the application of social media is not only of economic significance, but also of profound social and cultural significance, contributing to creating a generation of modern farmers who are proactive, creative and in control of the process of consuming agricultural products in the digital age.