Personal Branding: Building Your Brand as a Content Creator in the Artificial Intelligence (AI) World

Ampol Chayomchai

Abstract


In today's rapidly evolving world of artificial intelligence, the emergence of online content creators is becoming increasingly common and essential. This process of personal branding impacts every aspect of life, from personal life, social life, and work life. Free and highly effective online media is a crucial medium for easily building personal brands. However, it's essential to understand the proper personal branding process to ensure it has a positive and beneficial impact on the creator. Improper and unethical branding will inevitably negatively impact the creator. This article will shed light on the definition and importance of personal branding. Furthermore, it will provide guidelines for building a personal brand correctly and effectively, enabling creators to become engaging and impactful content creators, achieving their intended goals. From this study, the authors found that there are five key factors in building a successful personal brand and having a positive impact on content creators: Voice and values, content, creativity, personality, and genuineness.

Keywords


Personal Brand; Personal Branding; Content Creator

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References


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DOI: http://dx.doi.org/10.52155/ijpsat.v52.2.7489

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