Dynamics of Government Crisis Communication in the Hashtag Phenomenon #KaburAjaDulu

Hagi Julio Hagi, Marini Marini, Mike Meiranti, Hawa Nur’aisyah, Ramdhan Azwar Renata

Abstract


The hashtag phenomenon #KaburAjaDulu reflects public anxiety, especially the younger generation, regarding economic, social and political conditions in Indonesia. This study analyzes the government's response to this trend through a crisis communication approach. Using qualitative methods based on literature studies, this research identifies various stages of crisis according to Steven Fink's model: prodromal, acute, chronic and resolution stages. The research results show that the government's response is still unstructured and tends to vary, ranging from positive responses to those that appear to lack empathy. This analysis highlights the importance of a more effective, planned and empathy-based crisis communication strategy to manage public opinion and mitigate negative impacts. This study recommends a more strategic, transparent and responsive communication approach in dealing with crises that arise on social media.

Keywords


Crisis communication, social media, hashtags, public opinion, communication strategy

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DOI: http://dx.doi.org/10.52155/ijpsat.v49.2.7046

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