Media and Fashion Culture: A Study of the Influence of Media on Fashion Trends

Siti Hodijah Setiawaty, Korry El Yana, Nadira Jasmine Azzahra, Firly Amalia Tsalitsa, Shofi Mardhiyyah, Hidayat Nur Rizky, Dandy Try Ochtavianto, Evan Rizky Hermawan

Abstract


Abstract – The impact of media on fashion trends has seen substantial growth with the rise of social media platforms and influencers, fundamentally changing the way fashion is perceived and interacts with the public. The fashion industry has been transformed by the advent of social media marketing, which has led to the creation of fashion icons, trend formation, and the evolution of recruitment practices in the field. Digital celebrities and influencers are utilized as powerful marketing instruments to support products and influence consumer decisions, especially when there is an empathetic and harmonious relationship between influencers and brands. This research uses content analysis, where content analysis is one of the techniques used to understand and evaluate the content of a material or content. The content can be in the form of writing, images, audio, or video.


Keywords – media, fashion, celebrity, influencer


Keywords


Media, Fashion, Celebrity, Influencer.

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DOI: http://dx.doi.org/10.52155/ijpsat.v45.2.6330

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