Transforming Consumer Behavior in the Digital Era: Challenges and Opportunities for the Media Industry

Papaya Papaya, Hamidi Hamidi, Javaneesa Cahya Nagari, Rony Setyawan Nugroho, Naufal Eka Dzaky, Faisal Winata Effendy, Desi Pujiastuti, Sultan Thoriq Ibnu Wanih

Abstract


In the digital age, consumers have easier and faster access to information through variousdigital platforms such as the internet, social media, and mobile applications. This has changed the wayconsumers search, access and interact with media content. The main challenge faced by the media industryis how to keep up with changes in consumer behavior that are increasingly digital-savvy and have highexpectations of the content presented. The media industry needs to adapt quickly and develop relevant andinnovative marketing strategies to stay competitive in an increasingly competitive market. In the ever-growing digital era, the transformation of consumer behavior is crucial for the media industry. Thechallenges and opportunities that arise in facing this change are the main focus for media industry players.This study aims to dig deeper into how consumer behavior is changing in the digital context, as well as itsimpact on the media industry. Through in-depth analysis, this research presents findings that illustratechanges in content consumption patterns, preferences and consumer interactions with media in the digitalera. The implications of this transformation are also discussed, including strategies that can be used by themedia industry to face challenges and take advantage of existing opportunities. Thus, this research providesa comprehensive view of the transformation of consumer behavior in the digital era and its relevance to themedia industry.Keyword: Digital age, Media industry

Keywords


Digital age, Media industry.

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DOI: http://dx.doi.org/10.52155/ijpsat.v45.2.6322

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