Analysis Of Instagram's Social Media Commodification Of Political Party Images Ahead Of The 2024 Presidential Election

Chusnul Chotimah, Rinjani Rinjani, Ifan Agil Prasetyo, Rezki Fauziah, Karina Hilma Darojat, Eko Purwanto, Mirza Shahreza, Raden Nita

Abstract


An analysis of Instagram's social media commodification of political imagery ahead of the 2024 presidential election highlights the platform's important role in shaping public opinion and influencing election outcomes. Through various content such as images, videos, and text, Instagram becomes a forum for support, criticism, and information related to presidential candidates. In this context, the influence of influencers and paid campaigns becomes a key factor in strengthening or damaging a candidate's image. However, polarization of opinion, filter bubbles, and economic risks also play an important role in changing the way society views politics and candidates. Sentiment analysis of political content on Instagram is crucial to understanding how users respond to political messages and candidates. Therefore, a deep understanding of the dynamics of social media commodification, particularly on Instagram, is needed to design effective campaign strategies and understand the political implications of using these social media platforms ahead of the 2024 presidential election.


Keywords


Commodification, Instagram, Image, Socialization, Elections, Presidential Candidates

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DOI: http://dx.doi.org/10.52155/ijpsat.v45.1.6230

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