Policy Strategies for Tourism Destination Development towards Regional Development in North Tapanuli Regency, Indonesia

Abstract

This study aims to analyze the influence of the number of tourist attractions, facilities and infrastructure, promotion, accessibility, and tourist attractions on the economic development of communities in North Tapanuli Regency, with a focus on the tourism sector. The research data were collected through surveys from 100 respondents and analyzed using multiple regression analysis. The results show that all independent variables have a positive and significant effect on regional economic development. Furthermore, the study discusses the government's policy strategies for regional development through tourism, considering both internal and external factors affecting tourism potential and challenges. Based on SWOT analysis, the study proposes 13 alternative strategies to optimize tourism development, emphasizing the active participation of the government, local communities, and the private sector. Finally, the study concludes with recommendations for enhancing the potential of tourism destination development in North Tapanuli Regency, emphasizing the importance of policy formulation, infrastructure improvement, promotion, accessibility, and human resource development, as well as the preservation of local arts and culture.