The Influence of Service Quality, Prices And Promotions on Customer Satisfaction of Raswata Florist Shops in Lampung Metro City

Wanda Farah Dwi Apriyani, Habiburrahman Habiburrahman

Abstract


The aim of this research is to evaluate the impact of variables such as service quality, price and promotion. The multiple linear regression method is used in this research. The population that was the focus of the research was all customers of the Raswata Florist shop and the sample used was 100 people who were research respondents using purposive sampling as a sampling technique. The recommendation of this research is to increase customer satisfaction to continue to improve service quality to focus on understanding customer needs, fast responsiveness, personalization of service and continuing to innovate to improve service. With this, it is hoped that we can achieve optimal customer satisfaction, while prices will continue to be adjusted accordingly by providing rates that meet consumer expectations and offering value in accordance with product quality. The findings from this research show that service quality, price and promotion have a significant and positive influence on customer satisfaction at the Raswata Florist store partially. The factors of price, promotion, and service quality all have significant effects on customer satisfaction at the same time and measure 61.2% of the association between the variables that researchers have examined

Keywords


Service Quality, Price, Promotion, Customer Satisfaction

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References


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DOI: http://dx.doi.org/10.52155/ijpsat.v43.1.6028

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