Strategy To Advance Srikandi Handmade Batik MSMEs In Bandar Lampung

Fadilla Indah Suci, Ardansyah Ardansyah

Abstract


The purpose of this research is to determine the impact of the entrepreneurial spirit on the progress of MSMEs, namely how the entrepreneurial spirit is the life of entrepreneurship as behavior and attitudes that are manifested through character traits and also character in the creative application of innovative ideas in the real world. The research design uses qualitative methods involving a case study of the Srikandi Written Batik craft home industry in Kemiling, Bandar Lampung. The findings in this research are that self-confidence, having initiative, having the mindset to achieve, having a leadership spirit and daring to take risks are important things in building and developing creativity in realizing business success. The conclusion obtained in this research is that Batik Srikandi has conditions or circumstances that describe better success than before because of the influence of an entrepreneurial spirit which is shown by increasing income, sales volume, and the amount of production as well as the quality of the workforce.

Keywords


Entrepreneurial Spirit, Progress of MSMEs, Hand-written Batik Crafts

Full Text:

PDF

References


Alma, B. (2010). Introduction to Business. Alphabet.

Aprilia, H., & Rosandini, M. (2021). Development of the Kanaka Batik Motif for the Japanese PPI Ishikawa Uniform. Patterns, 10(1), 25–30. https://doi.org/10.24821/corak.v10i1.4192.

Aryadi, R., & Hoesin, SH (2022). Entrepreneurship and Micro, Small and Medium Enterprises (Mumkm) as a solution to overcoming employment problems in Indonesia. Selikik, 8(1 june), 57–72.

Chandra Ayu Pramestidewi, S.Pt., M. (2022). National Batik Day and World Batik Day. Juanda University.

David, R. (2021). The Influence of Entrepreneurial Spirit and Marketing Management on Business Success in Yellow Bamboo Valley Agrotourism. JIKE, 5.

Efendi, N. (2022). Potential for Batik Industry Development in Bandar Lampung. Business Preneur: Journal of Business Administration, 4(1), 1–16.

Economics, F., & Business, D. (2022). SMALL AND MEDIUM MICRO ENTERPRISES (UMKM) TOWARDS ECONOMIC GROWTH IN THE ERA OF THE COVID-19 PANDEMIC LAMPUNG PROVINCE FROM AN ISLAMIC ECONOMIC PERSPECTIVE THESIS Submitted to Complete and Fulfill the Requirements to Obtain a Bachelor of Education (SE) Degree in Ek.

Imania, AH, & Hidayat, AM (2022). Entrepreneurship Knowledge and Entrepreneurial Motivation on Business Success (Case Study at Young Entrepreneur Academy Indonesia). Journal of Management and Business, 5(2), 526–533. https://doi.org/10.37531/sejaman.v5i2.2397.

Jayanti Mandasari, D., Widodo, J., & Djaja, S. (2019). Marketing Strategy for Micro, Small and Medium Enterprises (Mumkm) Batik Magenda Tamanan, Bondowoso Regency. JOURNAL OF ECONOMIC EDUCATION: Scientific Journal of Education, Economics and Social Sciences, 13(1), 123. https://doi.org/10.19184/jpe.v13i1.10432.

Jefri, U., & Ibrohim, I. (2021). Strategy for Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Economy in Puloampel District, Serang Regency, Banten. STIE Muhammadiyah Palopo Management Journal, 7(1), 86. https://doi.org/10.35906/jm001.v7i1.730.

MINISTRY OF INFORMATION. (2019). State News of the Republic of Indonesia.

Kusumadewi, AN (2020). Implementation of the Entrepreneurial Spirit and Use of Social Media on Entrepreneurial Interest in Purwakarta Female Students. E-Qien Journal of Economics and Business, 7.

Lestari, F. (2020). The Influence of Entrepreneurial Spirit and Creativity on Business Success in the Binong Jati Knitting Industrial Center, Bandung. Scientific Journal, 14–15.

Moleong, L. J. (2005). Qualitative research methodology. Rosdakarya Teenager.

Ningrum, N. (2017). The Influence of Using Problem Solving-Based Methods on Economics Learning Outcomes of Class X Even Semester Man 1 Metro Students in the 2016/2017 Academic Year. PROMOTION (Journal of Economic Education), 5(2), 145–151. https://doi.org/10.24127/ja.v5i2.1224.

Nurudin, Junaidi. HM, A. (2020). THE INFLUENCE OF ENTREPRENEURIAL SPIRIT AND FAMILY SOCIO-ECONOMIC BACKGROUND ON INTEREST IN ENTREPRENEURSHIP. UNTAN, 1, 1–13.

Priharti, DV, Herlina, T., & Annisa, V. (2021). The Influence of Entrepreneurial Spirit and Creativity on Business Success in Tailoring SMEs in East Baturaja District, Ogan Komering Ulu Regency. Collegial, 9(2), 140–151.

Qurotanti, A. (2023). National Batik Day: Celebrating the Beauty of Traditional Indonesian Art. UMY.

Rahayu, ES (2010). Business Partnerships as an Effort to Increase the Competitiveness of SMEs (Small and Medium Enterprises). Econo Science, VIII.

Samian, NI and. (2020). Learning Independence Seen from Student Learning Creativity and Learning Motivation. JPIS.

Sari, OK (2021). Getting to Know Batik as Indonesian Cultural Heritage. PT. Jepe Press Main Media.

Sunan Purwa Aji, Hari Mulyadi, BW (2018). Entrepreneurial Skills for Business Success. Journal of Business Management Education, 3.

Suryabrata, S. (2010). Research Methodology. PT Raja Grafindo Persada.

Suryana. (2006). Entrepreneurship, Practical Guide: Tips and Processes for Success (3rd ed.). Salemba Four.

Unwaha, T. (2021). Definition of Creativity and Examples. Unwaha.Ac.Id.

Wijaya, IGB, Suarantika, IGW, Semaradana, IMW, Putriani, NW, Diastini, A., & Yanti, NNSA (2023). Increasing the Entrepreneurial Spirit and Competitiveness of MSMEs in the Satya Rahayu Business Group. Dharma Sevanam: Journal of Community Service, 2(1), 1–9. https://doi.org/10.53977/sjpkm.v2i1.821.




DOI: http://dx.doi.org/10.52155/ijpsat.v43.1.6017

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 fadilla indah suci

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.