Efficacité Des Messages De Prevention : Effet Du Cadrage, Des Croyances Et De La Vividité Sur Les Messages De Prevention
Abstract
La sécurité routière est un problème de santé publique, mettre en place une campagne de prévention efficace devient un impératif pour le gouvernement. Dans une étude expérimentale, nous avons cherchés à déterminer les facteurs susceptibles d’accroitre l’efficacité des messages de prévention. Pour atteindre cet objectif, nous avons interrogés 200 sujets au sein de l’université Felix Houphouët-Boigny d’Abidjan répartis de façon aléatoire dans quatre conditions de l'expérience issues du plan factoriel 2 (cadrage : positif vs négatif) x 2 (vividité du message : vividité faible vs vividité forte). Un test de ki2, une analyse de variance multivariée et un test de régression ont montrés l’efficacité des messages cadrés négativement par rapport aux messages cadrés positivement, ainsi celles de la vividité et du fatalisme sur la pris de décision et l’intention comportement dans l’élaboration d’un message de prévention.
Mots clés : message, prévention, cadrage, vividité, fatalisme.Keywords
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DOI: http://dx.doi.org/10.52155/ijpsat.v41.1.5717
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