The Effect Of Digital Literacy And Business Strategy On The Performance Of Micro, Small, And Medium Enterprises (MSMES) In Culinary Industry In Padang City

Nurlina Nurlina, Yenni Del Rosa, Budi Yanti

Abstract


This study aimed to determine the effect of digital literacy and business strategy on the performance of Micro, Small and Medium Enterprises in the Culinary Industry in Padang partially and simultaneously. Primary research data sources were collected from questionnaires. The research population was 361 Culinary Micro, Small and Medium Enterprises, and a sample of 193 Culinary Micro, Small and Medium Enterprises was determined by purposive sampling. All research variables met the provisions of the instrument test and the classical assumption test so that multiple linear regression data analysis could be carried out. The multiple linear regression equations Y = 0.401 + 0.492X1 + 0.247X2 + e indicated that digital literacy and business strategy significantly positively affect the performance of Culinary Micro, Small and Medium Enterprises in Padang partially and simultaneously.

Keywords


digital literacy, business strategy and performance

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DOI: http://dx.doi.org/10.52155/ijpsat.v38.2.5291

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