Innovation Communication of Financial Technology for Productivity of Creative and Social Enterprises
Abstract
Innovation communication of financial technology (fintech) has a strategic and crucial role in increasing the productivity of creative and social enterprises. However, there are assumptions that most of creative and social entrepreneurs do not understand and adapt to the fintech. Instead, adequate information intake and digital communication platforms are needed to make it easier for them to meet and attract investors to this sector. So the main problem is how the impact of fintech innovation communication towards productivity of creative and social enterprises. This research uses mixed methods with a sequential explanatory approach. The data collected through interview method with survey design and observation to describe how the innovation communication of fintech increases productivity among creative social enterprises. Identify the factors that influence fintech innovation communication, as well as how the fintech innovation communication strategy for the productivity of creative social enterprises through questionnaires involving selected respondents and informants. This research uses Structural Equation Modeling (SEM) analysis to analyze the influence of internal and external factors with fintech innovation communication by creative social entrepreneurs. Through the diffusion of innovation theory approach, it seeks to see fintech technological innovations adopted by creative social entrepreneurs and changes in transaction patterns. The results of the study, quantitatively and qualitatively the measurement, show that there is an influence of fintech innovation communication towards creative social enterprises productivity significantly. Compatibility as the facilitating factor that relates to knowledge factor as the decisive factors bringing to adoption the fintech with considering the complexity and relative advantage.
Keywords
Full Text:
PDFReferences
Ansgar Zerfass, Dejan Verčič, Howard Nothhaft and Kelly Page Werder, “Future Directions of Strategic Communication” London and New York, Routledge, 2019.
Pham Dinh Long, and Ho Thi Mai Anh, “Innovation and Productivity of Vietnamese Small and Medium Enterprises: Firm Level Panel Data Evidence,” International Journal of Economics and Financial Issues ISSN: 2146-4138, 2017 available at http: www.econjournals.com
Syverson, C, “What Determines Productivity?” Cambridge, MA: National Bureau of Economic Research, 2010.
Greenhalgh, C., and Rogers, M., “Innovation, Intellectual Property, and Economic Growth.” New Jersey: Princeton University Press., 2010.
Chudnovsky, D., Lopez, A., and Pupato, G., “Innovation and productivity in developing countries: A study of Argentine manufacturing firms’ behavior (1992-2001).” Research Policy, 35(2), 266-288, 2006.
Lööf, H., Heshmati, A., “On the relationship between innovation and performance: A sensitivity analysis.” Economics of Innovation and New Technology, 15(5), 317-344, 2006.
Mehmet Mehmetoglu, and Sergio Venturini, “Structural Equation Modelling with Partial Least Squares Using Stata and R,” Boca Raton, London, New York, CRC Press, 2021.
Elizabeth G. Creamer., “An Introduction to Fully Integrated Mixed Methods Research,” Los Angeles, Sage, 2018.
John W. Creswell, and J. David Creswell, “Research Design: Qualitative, Quantitative, and Mixed Methods Approaches,” 5th Edition, Los Angeles, Sage, 2018.
Mohnen, P., Mairesse, J., and Dagenais, M., “Innovativity: A comparison across seven European countries.” Economics of Innovation and New Technology, 15(5), 391-413, 2006.
Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi, “The Routledge Companion to Marketing Research,”, London and New York, Routledge, 2021.
DOI: http://dx.doi.org/10.52155/ijpsat.v37.1.5045
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Mohamad Ghozali Moenawar, Muchammad Nasucha, Safira Hasna, Anggita Permani
This work is licensed under a Creative Commons Attribution 4.0 International License.