The Role Of Eco-Friendly Packaging In Influencing Consumer Choices In The Food And Tourism Industries: A Literature Review

Abdul Luthfi, Yuliana Yuliana, Anni Faridah, Linda Rosalina, Meri Yulianti P.

Abstract


Growing global environmental awareness has fueled the plastic waste crisis, thereby driving the need for sustainable packaging that influences consumer behavior in the food and tourism industries. This study aims to analyze the role of eco-friendly packaging in consumer purchasing decisions, identify the factors determining its effectiveness, and identify barriers to its implementation in the industry. The method used was a qualitative systematic literature review, examining 20 reputable empirical research articles sourced from Google Scholar (10 national articles) and ScienceDirect/Scopus (10 international articles). The results show that eco-friendly packaging made from biodegradable, recyclable, and reusable materials plays a significant role in increasing purchase interest, purchase decisions, as well as brand image and customer loyalty. In addition to material aspects, the effectiveness of packaging is largely determined by visual aesthetics, ergonomics, and product protection functionality. However, there remains a gap between green consumption intentions and actual actions due to high production costs and consumer price sensitivity. In conclusion, eco-friendly packaging has proven effective in driving consumer purchasing decisions, and government policy interventions in the form of incentives and regulations are essential to accelerate the industry’s transition toward sustainability.

Keywords


Eco-friendly packaging, purchasing decisions, consumer behavior, food industry, sustainable tourism.)

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References


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DOI: http://dx.doi.org/10.52155/ijpsat.v59.1.8655

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