The Influence of Digital Literacy, Financial Literacy and Social Media on Investment Decisions of the Millennial Generation in Padang City

Yenni Del Rosa, Syahril Syahril, Febriani Febriani, Henny Sjafitri, Sapta Eka Putra

Abstract


Abstract – The aim of the research is to determine the influence of digital literacy, financial literacy, risk perception and social media on investment decisions of the millennial generation partially and simultaneously. The research population is all millennial generations in the city of Padang who are investors in the capital market. The sample was determined by purposive sampling according to Hair et al., as many as 120 people. Research data was collected using a Likert scale. All instrument tests and classical assumption tests are met before the data is processed and analyzed using multiple linear regression.

The results of hypothesis testing at a significance level of 5% show that digital literacy, financial literacy, risk perception and social media have a significant positive effect on investment decisions of the millennial generation in the city of Padang partially and simultaneously. Multiple linear regression equation Y = 40,514 + 549,120X 1 + 37,368X 2 + 491.211X 3 + 354.178X 4 + e.

Keywords – digital literacy, financial literacy, risk perception, social media and Investation decision


Keywords


digital literacy; financial literacy; risk perception; social media; Investation decision

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DOI: http://dx.doi.org/10.52155/ijpsat.v50.1.7149

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