The Role Of Tourism Awareness Group (Pokdarwis) In The Development Of Nyarai Tourism Village

Abstract

The purpose of this article is to examine community empowerment, which is a set of efforts in the implementation of tourism sustainability that encourages communities to explore the potential of tourism in their area. In the world of tourism, an example is Pokdarwis (tourism awareness group). Community-based tourism is the concept of managing tourism by prioritizing the active participation of the community with the aim of providing for their well-being while maintaining the quality of the environment and protecting their social and cultural life. One of the main attractions in Nyarai Tourism Village is the Nyarai Waterfall and Nyarai Ecotourism Area, which is a village icon in the Gamaran Forest area and is visited by many local and foreign tourists. Using a qualitative approach, data was collected through interviews with relevant stakeholders, field observations, and a literature review. From the findings of the study, it can be concluded that the role of Pokdarwis in the development of Nyarai Tourism Village and the realization of Sapta Pesona (elements of safe, orderly, clean, cool, beautiful, friendly, and memorable) in Nyarai Tourism Village is going well.