Local Potential Development Strategy in Situmekar Village through Intervention of the Independent Higher Education Mutual Cooperation Village Development Program

Ratih Puspitasari, Bambang Pamungkas, Mashadi Mashadi, Mumuh Mulyana, Gilang Gumilang, Raihan Azhar, Lukman Nurhakim

Abstract


Developing local potential is one of the important strategies in improving the welfare of village communities. Situmekar Village has various local potentials that have not been optimally utilized, such as agricultural products, handicrafts, and nature tourism. Through the Integrated Village Multidimensional Risk Management and Management Program (PTMGRMD) in 2024, strategic interventions were carried out to optimize the utilization of these local potentials. This study aims to analyze and formulate strategies for developing local potential in Situmekar Village through the PTMGRMD 2024 intervention. The methods used include SWOT analysis, interviews with stakeholders, and direct observation in the field. The results of the study indicate that through a community-based and participatory approach, the local potential of Situmekar Village can be optimized to create added economic value, increase the competitiveness of local products, and strengthen the village's socio-economic resilience. Recommended strategies include strengthening human resource capacity, increasing market access, and innovation in natural resource management. The PTMGRMD intervention is expected to be a model for sustainable local potential development in other villages in Indonesia.

 

Keywords : Local Potential Development; Situmekar Village; PTMGRMD 2024; Community Empowerment Strategy; Natural Resource Management; Village Economy; Village Innovation

Keywords


local potential development,village, community service

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References


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DOI: http://dx.doi.org/10.52155/ijpsat.v49.1.6959

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