The Influence Of The Media On The Protection Of Land Life
Abstract
This research examines the influence of mass media in increasing awareness and protection of terrestrial life. Terrestrial life includes flora and fauna that are an integral part of the earth's ecosystem and play an important role in environmental balance. This research uses a qualitative approach with literature study methods and content analysis to identify and evaluate the role of the media in educating the public about environmental issues and terrestrial life conservation. The research results show that the media has a significant impact in shaping public opinion and mobilizing collective action for environmental protection. The media also plays a role in disseminating information about conservation initiatives, introducing environmental policies, and highlighting threats facing terrestrial life. However, challenges such as fake news and information bias can reduce the effectiveness of the messages conveyed. Therefore, it is important for the media to maintain the accuracy and credibility of the information conveyed to ensure the public receives reliable and relevant information to support the protection of terrestrial life. This research emphasizes the importance of collaboration between media, government and non-governmental organizations to optimize environmental protection campaigns.
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DOI: http://dx.doi.org/10.52155/ijpsat.v45.2.6365
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