The Impact of Globalization On the Media Industry Challenges and Opportunities In the Context of the Digital Economy

Hapipah Hapipah, Agus Kristian, Sandi Kurniawan, Dimas Septyawan, Fadia Dwi Saputra, Heldy Sunjaya, Septiyano Efendi, Fadla Raihan

Abstract


This research explores and analyzes the challenges and opportunities due to globalization's impact on sustainable strategic management. The research uses a mixed-method design, combining primary and secondary data collection methods. Secondary data is sourced from various credible publications and analyzed through an extensive literature review. A case study approach is adopted, involving semi-structured interviews with six experienced managers from Tazweed Venture Capital in Jordan. The study employs a qualitative, descriptive, and analytical approach to develop a conceptual framework by exploring managers' experiences and perspectives on Globalization and its impact on Sustainable Strategic Management. The findings identify challenges of environmental degradation, economic inequality, transportation and logistics pressures, and compliance challenges for sustainability. While implementing sustainable practices incurs upfront costs, accessing renewable energy markets and financial support presents opportunities. Tazweed successfully implements sustainable strategic management, emphasizing stakeholder engagement and collaboration across departments. This research offers valuable insights and guidance for companies navigating globalization's impact on sustainability strategic management.

Keywords


globalization; media; industry

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References


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DOI: http://dx.doi.org/10.52155/ijpsat.v45.2.6345

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