Effectiveness Of Communication On The Legowo Row Planting System Extension: (Case Study of the Sadar Gawan Farmers Group, Tanah Garam Village, Lubuk Sikarah District, Solok City)

Abstract

The research was conducted in Tanah Garam, Lubuk Sikarah District, Solok City with the aim of: describing the communication process and analyzing the effectiveness of the communication of the Sadar Gawan Farmers Group in extension activity regarding the Jajar Legowo planting system. The research applied descriptive approach using qualitative and quantitative descriptive research method. The data were collected by in-depth interviews with informants using interview guides and survey using questionnaires. The sampling was carried out using the census method with total number of 44 respondents. The data analysis for the first objective was qualitative descriptive and quantitative descriptive using a Likert scale for the second objective. The results show that the communication carried out by extension workers in farmer groups includes face-to-face communication in extension activities and preparing materials before meetings, the content covers about the Jajar Legowo planting system, communication media used such as paper and stationery and the recipient of the message can receive the contents of the message from the instructor. The effectiveness of communication in the extension activity of the Jajar Legowo planting system in farmer groups was obtained 96% as the source of the information, categorized as effective, the content of the information had a score of 77% in the category of less effective, the communication media had a score of 75% in the less effective category and the recipient of the information score was 74%, categorized as less effective.