The Influence of Social Media on Interpersonal Communication Patterns in Communication Students

Abstract

This study aims to determine and analyze the influence of social media use on interpersonal communication patterns in communication students at IPB Vocational School. There are two variables that will be tested in this study, namely the independent variable (X) social media and the dependent variable (Y) interpersonal communication patterns. This research uses a quantitative approach with a descriptive type of research. Data collection by distributing questionnaires with a Likert scale to 75 student respondents. Social media-related questionnaires are based on the theory of Uses and Gratification and the effectiveness of interpersonal communication patterns. All respondent data was processed using SPSS version 25 for Windows. Data analysis using the Pearson Product Moment correlation technique using normality tests, validity tests, and simple linear regression tests. The normality test shows results of 0.099 > 0.05 means the data is normally distributed, the linearity test shows results of 0.838 > 0.05 means that both variables are linear, simple linear regression tests show that the results of 0.000 < 0.05 mean that there is an influence of social media variables on interpersonal communication pattern variables. The results of the research data analysis showed that the interpersonal communication patterns of students at IPB Vocational School were influenced by social media with a correlation coefficient value of 0.410. The closeness of the relationship between two variables is medium or sufficient and the relationship is positive.