Advocacy and Carbon Footprint Approach for Integration of MSMEs and Local Distributors to Actualize Food Supply Localization and Carbon Emission Reduction
Abstract
The demand for MSME operator’s vegetable and fruit supply demands in urban areas (Hinterland Area) is increasing, resulting in increased supply chain mobilization. The transport sector is the largest source of carbon dioxide (CO2). Therefore, encouraging carbon reduction and food localization can promote environmental sustainability. This research uses primary data collected from one distributor and three MSMEs in the South Tangerang area using carbon footprint calculations generated by light trucks. Then, an advocacy strategy in the form of direct interviews was used to integrate MSMEs into the nearest distributor. The results revealed MSMEs' supply of vegetables and fruits is quite far (>10KM) from the location, necessitating the usage of long transportation. On the other hand, the survey shows that there are nearby fruit and vegetable distributors in the MSME area. Therefore, connecting the nearest distributor is a strategy to streamline distribution activities. The results obtained reduced carbon emissions generated by 91.70% (CO2e) from changes in MSME vegetable and fruit distributors. Assisted by an advocacy approach, the targeted MSMEs successfully cooperated with the nearest distributor tentatively with supply types such as chili, shallots, garlic, and eggplant. Hopefully, MSMEs will eliminate large-scale/long-distance transportation distribution and develop an efficient supply chain.
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DOI: http://dx.doi.org/10.52155/ijpsat.v42.2.5915
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