Effective Information Management Model in Implementing PT Polytama Propindo's CSR Program

Dwinanto Kurniawan, Puji Lestari, Dewi Widowati, Nandang Mulyasantosa

Abstract


One of the implications of mandatory CSR implementation in Indonesia is informing the community (disclose) about CSR implementation and company stakeholders. The problem analyzed in this research is the negative perception of the surrounding community towards the company, which in turn leads to problems in managing and disclosing information. The research problem was analyzed using General System Theory (GST) and Organizational Information Theory (Karl Weick). GST leads to an understanding that companies and society, including other stakeholders, are one unit (holism). Organizational Information Theory (Karl Weick) is used to analyze how companies overcome ambiguity in the input they receive from the external environment. This research uses a postpositivism paradigm and a qualitative approach. The method used is a case study with a single case multilevel analysis model. The research results show that PT Polytama Propindo has implemented CSR as proven by successfully obtaining PROPER Green Rating (2018, 2019) and Gold Rating (2020, 2021, 2022). However, other findings in this research seem to negate PT Polytama's achievements in implementing CSR, because the community around the company area (Limbangan Village) still has a negative perception of the company. The finding of input (negative perception) from PT Polytama's external environment led to other research findings, namely regarding the importance of building an empowerment program as an "alternative way" for two-way communication with the community in Limbangan Village. This finding is also the output of PT Polytama's efforts to unravel the ambiguity behind the negative perceptions of the Limbangan Village community.

Keywords: CSR, PROPER, Perception, Information Processing, Disclosure, PT Polytama Propindo


Full Text:

PDF

References


Ajayi, O. A., & Mmutle, T. (2021). Corporate reputation through strategic communication of corporate social responsibility. Corporate Communications: An International Journal, 26(5), 1–15. https://doi.org/10.1108/CCIJ-02-2020-0047

Aspal, P. K., & Singh, M. (2020). Nature and Extent of Corporate Social Responsibility Disclosure in India: A Study of Selected BSE Companies. Asia-Pacific Journal of Management Research and Innovation, 16(1), 60–71. https://doi.org/10.1177/2319510X19898631

Baron, D. P. (1995). The Nonmarket Strategy System. Sloan Management Review. https://www.semanticscholar.org/paper/The-Nonmarket-Strategy-System-Baron/88db0e1d91231c51886270410a68bf723f001fcb

Boateng, H. (2016). An analysis of corporate social responsibility communication on the websites of banks operating in Ghana. Communicatio, 42(1), 100–118. https://doi.org/10.1080/02500167.2016.1141228

Carroll, A. B. (2021). Corporate Social Responsibility: Perspectives on the CSR Construct’s Development and Future. Business & Society, 60(6), 1258–1278. https://doi.org/10.1177/00076503211001765

Chaudhri, V., & Wang, J. (2007). Communicating Corporate Social Responsibility on the Internet: A Case Study of the Top 100 Information Technology Companies in India. Management Communication Quarterly, 21(2), 232–247. https://doi.org/10.1177/0893318907308746

Ching, H. Y., & Gerab, F. (2017). Sustainability reports in Brazil through the lens of signaling, legitimacy and stakeholder theories. Social Responsibility Journal, 13(1), 95–110. https://doi.org/10.1108/SRJ-10-2015-0147

Chung, A., & Lee, K. B. (2022). Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth. International Journal of Business Communication, 59(3), 406–426. https://doi.org/10.1177/2329488418819133

Elijido‐Ten, E. (2007). Applying stakeholder theory to analyze corporate environmental performance: Evidence from Australian listed companies. Asian Review of Accounting, 15(2), 164–184. https://doi.org/10.1108/13217340710823378

Feng, Y., Akram, R., Hieu, V. M., & Tien, N. H. (2022). The impact of corporate social responsibility on the sustainable financial performance of Italian firms: Mediating role of firm reputation. Economic Research-Ekonomska Istraživanja, 35(1), 4740–4758. https://doi.org/10.1080/1331677X.2021.2017318

Hu, W., Du, J., & Zhang, W. (2020). Corporate Social Responsibility Information Disclosure and Innovation Sustainability: Evidence from China. Sustainability, 12(1), Article 1. https://doi.org/10.3390/su12010409

Jo, H., & Harjoto, M. A. (2011). Corporate Governance and Firm Value: The Impact of Corporate Social Responsibility. Journal of Business Ethics, 103(3), 351–383.

Kabir, H., & Akinnusi, D. M. (2012). Corporate social and environmental accounting information reporting practices in Swaziland. Social Responsibility Journal, 8(2), 156–173. https://doi.org/10.1108/17471111211234699

Kartini, D. (2020). Corporate Social Responsibility: Transformasi Konsep Sustainability Management dan Implementasi di Indonesia. Refika Aditama.

KLHK. (2019). Mekanisme PROPER. https://proper.menlhk.go.id/proper/mekanisme

Lako, A. (2011). Dekonstruksi CSR & Reformasi Paradigma Bisnis & Akuntansi. Erlangga.

Loe, J. S. P., Kelman, I., Fjærtoft, D. B., & Poussenkova, N. (2017). Arctic petroleum: Local CSR perceptions in the Nenets region of Russia. Social Responsibility Journal, 13(2), 307–322. https://doi.org/10.1108/SRJ-10-2015-0150

Malpani, R., & Ghosh, A. (2022). Corporate Social Responsibility Practices: A Strategy for Indian Startups to Sustain. Business Perspectives and Research, 22785337211070357. https://doi.org/10.1177/22785337211070357

Mark-Herbert, C., & von Schantz, C. (2007). Communicating corporate social responsibility—Brand management. Electronic Journal of Business Ethics and Organization Studies, 12, 4–11.

Ofori, D. F., & Hinson, R. E. (2007). Corporate social responsibility (CSR) perspectives of leading firms in Ghana. Corporate Governance: The International Journal of Business in Society, 7(2), 178–193. https://doi.org/10.1108/14720700710739813

Pilgrim, K., & Bohnet-Joschko, S. (2022). Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors. Sustainability, 14(24), Article 24. https://doi.org/10.3390/su142416769

Porter, M. E., & Kramer, M. R. (2006). Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78–92.

PTPP. (2020a). Annual Report 2020 (Semangat Baru untuk Berkembang di Era Baru). PT Polytama Propindo.

PTPP. (2020b). Sustainability Report 2020 (Semangat Keberlanjutan untuk Berkembang di Era Baru). PT Polytama Propindo.

PTPP. (2021). Sustainability Report 2021 (Kolaborasi Berkesinambungan untuk Perumbuhan Berkelanjutan). PT Polytama Propindo.

PTPP. (2022). Sustainability Report 2022 (Memperkuat Kompetensi, Membangun Keberlanjutan). PT Polytama Propindo.

PTPP, & CGIF. (2021). Environmental and Social Due Diligence Final Report.

Qu, Y. (2022). Communicating stakeholder engagement and its quality: Analyzing the CSR reports of the leading Chinese companies. Asian Journal of Communication, 32(6), 487–509. https://doi.org/10.1080/01292986.2022.2124428

Rusdianto, U. (2013). CSR Communications: A Framework for PR Practitioners. Graha Ilmu. https://opac.perpusnas.go.id/DetailOpac.aspx?id=926357

Scandelius, C., & Cohen, G. (2016). Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication. Journal of Business Research, 69(9), 3487–3499.

Servaes, H., & Tamayo, A. (2013). The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness. Management Science, 59(5), 1045–1061.

Shang, Y., Liou, R.-S., & Rao-Nicholson, R. (2022). What to Say and How to Say It? Corporate Strategic Communication through Social Media during the Pandemic. International Journal of Strategic Communication, 16(4), 633–648. https://doi.org/10.1080/1553118X.2022.2033980

Simmons Jr, J. M., Crittenden, V. L., & Schlegelmilch, B. B. (2018). The Global Reporting Initiative: Do application levels matter? Social Responsibility Journal, 14(3), 527–541. https://doi.org/10.1108/SRJ-12-2016-0218

Solihin, I. (2009). Corporate Social Responsibility: From Charity to Sustainability. Salemba Empat.

Suhairi, R. (2012, September 5). CSR dan Paradigma Baru Perusahaan. https://riaupos.jawapos.com/1265/opini/05/09/2012/csr-dan-paradigma-baru-perusahaan.html

Sunaryo, S. (2015). Corporate Social Responsibility (CSR) dalam Perspektif Pembangunan Berkelanjutan. Masalah-Masalah Hukum, 44(1), Article 1. https://doi.org/10.14710/mmh.44.1.2015.26-33

Tench, R., Sun, W., & Jones, B. (2014). Introduction: CSR Communication as an Emerging Field of Study. In Communicating Corporate Social Responsibility: Perspectives and Practice (Vol. 6, pp. 3–21). Emerald Group Publishing Limited. https://doi.org/10.1108/S2043-9059(2014)0000006025

Vogler, D., & Eisenegger, M. (2021). CSR Communication, Corporate Reputation, and the Role of the News Media as an Agenda-Setter in the Digital Age. Business & Society, 60(8), 1957–1986. https://doi.org/10.1177/0007650320928969

West, R., & Turner, L. H. (2008). Pengantar Teori Komunikasi: Analisis dan Aplikasi (Buku I). Salemba Humanika.

Wood, J. T. (2013). Komunikasi Interpersonal: Interaksi Keseharian. Penerbit Salemba Humanika.




DOI: http://dx.doi.org/10.52155/ijpsat.v42.1.5843

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Dwinanto Kurniawan, Puji Lestari, Dewi Widowati, Nandang Mulyasantosa

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.