Communication of Resilience for Tourism Micro, Small and Medium Enterprises’ Business in Pandeglang Regency

Siti Dewi Sri Ratna Sari, Djuara P. Lubis, Pudji Muljono, Nurmala Katrina Pandjaitan

Abstract


Tourism sector of Indonesia had been contributing significantly since 2015. In May 2017, three ministries launched “Indonesian Tourism Village Development Program.” Unfortunately, natural disasters disrupt often Indonesia’s tourism industry. A tsunami attacked Pandeglang Regency in the end of December 2018, causing a crisis to its tourism villages. Another crisis, COVID-19 pandemic hit them starting from end of March 2020 through travel restriction policies. As tourism micro, small and medium enterprises (MSMEs) of those tourism villages suffering from crises, they need to carry out communication processes of resilience for the continuation of their business. This research aims to (1) analyze the communication processes of resilience of Tourism MSMEs’ owners affected by crises; and (2) analyze the influence of Tourism MSMEs’ communication processes of resilience towards their business resilience. Using quantitative approach, supported by qualitative research, this study applied survey research to 75 respondents with descriptive analysis by SPSS 25.0 and inferential analysis by PLS. The research results show that only four communication processes of resilience out of six which influence the business resilience of Tourism MSMEs and the most frequent communicator is Village Government. The most often used media is face-to-face meetings, although the use of online media tends to increase. It is necessary to intensify the communication processes by using meeting applications such as Zoom or G-Meet, in order to save costs and time. Tourism MSMEs’ owners are advised to be more active in seeking information and increase their knowledge concerning tourism business by participating in various trainings, workshops and seminars, as well as through online media to seek financial aids or business cooperations from other organizations.

Keywords


communication processes of resilience; tourism MSMEs; tourism village; business resilience

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DOI: http://dx.doi.org/10.52155/ijpsat.v37.1.5028

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