Network Marketing Business Immersion

Wandi Kurniadi, Sutrisno Sutrisno, Deddy Novie Citra Arta, I Nyoman Tri Sutaguna, Muhammad Yusuf

Abstract


The Covid-19 (C-19) pandemic has altered the way network marketers conduct business. Since 2016, they have formed a community that brings together people who want to be entrepreneurs and are trained to run networked businesses through the digital realm. The goal of this research is to describe and explain the phenomena that occur. Many people aspire to be entrepreneurs or independent business owners, particularly those who desire time and location freedom. To realize this desire, they must be able to let go of their attachment to running a business. To collect 14 research subjects, the researcher used a qualitative phenomenological method. They are people who have successfully run this networked business in the digital realm. The information gathered from them is then processed, interpreted, and organized into a series of themes. Based on a number of these themes, it was discovered that they were able to change their mindset, apply a creative and sustainable mindset, and integrate into the network. As a result, they received ratings ranging from producer silver to emerald. They have a wide variety.


Keywords


Entrepreneurship, Mindset, Networked Marketing, Networked Business

Full Text:

PDF

References


Aris Winanti. (2021). Dampak Covid-19 Terhadap Harga Saham Bank Syariah Di Bursa Efek Indonesia. JURNAL SEKURITAS, (Saham, Ekonomi, Keuangan dan Investasi ), 4(2) : 96 – 104. http://dx.doi.org/10.32493/skt.v4i2.6397

Carol Dweck. (2020). Mindset: The New Psychology of Success. Edisi Terjemahan. Tangerang : Penerbit Baca,

Coughlan, Anne T., (2016). Multi-Level Marketing Business Opportunities: Analyzing Net Economic Return and Avoidable Economic Loss to Distributors (July 15, 2016). Available at SSRN: https://ssrn.com/abstract=2822402 or http://dx.doi.org/10.2139/ssrn.2822402

Daymond John. (2016). The Power of Broke. Currency.

Del Gobbo, G. (2021). Sustainability mindset: a challenge for educational professions? Form@re - Open Journal per La Formazione in Rete, 21(2) : 1–5. https://doi.org/10.36253/form-11549

Dewi, S., Halawa, M., & Nifanngelyau, L. (2021). Dampak Covid-19 Terhadap Bisnis Property. Jurnal Pendidikan Ekonomi (JPE), 1(1) : 20-25.

https://doi.org/10.30598/jpe.v1.i1.p20-25

Dwi Ferdiani, R., Manuharawati, & Khabibah, S. (2022). Activist learners’ creative thinking processes in posing and solving geometry problems. European Journal of Educational Research, 11(1): 117–126. https://doi.org/10.12973/eu-jer.11.1.117

Eric G. Kirby dan Susan L. Kirby. (2020). Examining the Changing Sustainability Mindset in Practice. (2020). Journal of Strategic Innovation and Sustainability, 15(4). https://doi.org/10.33423/jsis.v15i4.2964

Fairfield, K. (2018). Educating for a Sustainability Mindset. Journal of Management for Global Sustainability, 6(1): 21–44. https://doi.org/10.13185/jm2018.06102

George Samuel Clason.(2014).The Richest Man in Babylon. Anniversary edition, Create Space Independent Publishing Platform.

Grant Cardone. (2018). Be Obsessed or Be Average. Edisi Terjemahan, Jakarta : Gramedia Pustaka Utama.

Gretzel, U., Davis, E. B., Bowser, G., Jiang, J., & Brown, M. (2014). Creating Global Leaders with Sustainability Mindsets - Insights from the RMSSN Summer Academy. Journal of Teaching in Travel and Tourism, 14(2): 164–183. https://doi.org/10.1080/15313220.2014.907958

Groenewald, T. (2004). A Phenomenological Research Design Illustrated. International Journal of Qualitative Methods 42–55. https://doi.org/10.1177/160940690400300104

Hermes, J., & Rimanoczy, I. (2018). Deep learning for a sustainability mindset. International Journal of Management Education, 16(3):460–467. https://doi.org/10.1016/j.ijme.2018.08.001.

Herawati, A. F., Yusuf, M., Cakranegara, P. A., Sampe, F., & Haryono, A. (2022). Social Media Marketing In The Promotion Of Incubator Business Programs. Jurnal Darma Agung, 30(2), 623–633.

Indrajaya, A. N. (2019). Developing Sustainability Mindset through Experiential Learning Spiritual Development Phases in Business School. International Journal of Business Studies, 2(3): 150–163. https://doi.org/10.32924/ijbs.v2i3.82

Jan Beek. (2019). Traveling multi-level marketing schemes and whispers of fraud in Kenya. Social Anthropology/Anthropologie Sociale. 27(3): 501–516. European Association of Social Anthropologists. doi:10.1111/1469-8676.12676

Jim Collins. (2001). Good to Great: Why Some Companies Make the Leap and Others Don't. 1st edition, HarperBusiness. : 83 – 87.

Kurhayadi, K., Rosadi, B., Yusuf, M., Saepudin, A., & Asmala, T. (2022). The Effect of Company Reputation and Custmer Experience on Customer Loyal Behavior Citylink Indonesia. Riwayat: Educational Journal of History and Humanities, 5(2), 381–385.

Kassel, Kerul, & Rimanoczy, Isabel. (2018). Developing a sustainability mindset in management education. Abingdon, Oxon; New York, NY: Routledge.

Kassel, K., Rimanoczy, I., & Mitchell, S. F. (2016). The Sustainable Mindset: Connecting Being, Thinking, and Doing in Management Education. In Academy of Management Proceedings (1): 166-5).

MahbubahI., & Putri S. (2021). Dampak Perubahan Perilaku Konsumen Saat Pandemi Covid-19 Pada Peningkatan Penjualan Bisnis E-Commerce Di Kabupaten Sumenep. Behavioral Accounting Journal, 4(1): 239-248.

https://doi.org/https://doi.org/10.33005/baj.v4i1.119

Malcolm Gladwell. (2009). Outliers: Rahasia Di Balik Sukses. Edisi Terjemahan. Jakarta: Gramedia Pustaka Utama,

Meirina Triharini. (2021). Kompleksitas & Berpikir Sistem. Makalah Workshop Immersion & Solutions Mapping Methods. LIPI, UNDP dan DE ITB, Jakarta.

Michael Laverty & Chris Little. (2020). Entrepreneurship. Rice University. Available at: https://openstax.org/details/books/entrepreneurship

Muhammad Rizal, Ria Afrianti, Iman Abdurahman. (2021). Dampak Kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) bagi Pelaku Bisnis Coffe shop. JURNAL INSPIRASI, 12(1). https://doi.org/10.35880/inspirasi.v11i1.198

Nalini, S. (2021). Dampak Dampak covid-19 terhadap Usaha MIkro, Kecil dan Menengah. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 4(1): 662-669.

https://doi.org/https://doi.org/10.36778/jesya.v4i1.278 Nasrullah. (2018). Magnet Rezeki. Jakarta : PT Elex Media Komputindo,

Neubauer, B.E., Witkop, C.T. & Varpio, L. (2019). How phenomenology can help us learn from the experiences of others. Perspect Med Educ 8: 90–97. https://doi.org/10.1007/s40037-019-0509-2

Ong, J. A. (2017). Organic social change. Distinktion, 18(1), 59–81. https://doi.org/10.1080/1600910X.2016.1256336

Reingewertz Y, (2021. An economic model of multi-level marketing. PLoS ONE 16(7) : 0253700. https://doi.org/10.1371/journal.pone.0253700

Rhonda Byrne.(2006).The Secret. Atria Books, New York.

Rimanoczy, I. (2017). Developing the sustainability mindset. In Handbook of Sustainability in Management Education: In Search of a Multidisciplinary, Innovative and Integrated Approach (pp. 221–241). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781785361241.00019

Robert Kiyosaki. (2016). Rich Dad Poor Dad. Edisi Terjemahan, Jakarta : Gramedia Pustaka Utama.

Robinson, S. (2022). Systems thinking perspective for the circular economy. In Circular Economy and Sustainability, 35–52). Elsevier. https://doi.org/10.1016/b978-0-12- 819817-9.00034-x

Satrianingrum, A., & Prasetyo, I. (2020). Persepsi Guru Dampak Pandemi Covid-19 terhadap Pelaksanaan Pembelajaran Daring di PAUD. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 5(1) : 633-640. doi:https://doi.org/10.31004/obsesi.v5i1.574

Smith, J. A., & Nizza, I. E. (2021). Essentials of interpretative phenomenological analysis. Essentials of interpretative phenomenological analysis. American Psychological Association. https://doi.org/10.1037/0000259-000

Smith, Jonathan., Flowers, Paul., & Larkin, Michael. (2009). Interpretative Phenomenological Analysis: Theory, Method and Research. SAGE Publications Asia-Pacific Pte Ltd., Singapore.

Steve Siebold. (2014). How Rich People Think. Simple Truths.

Subiyono. (2015). Afirmasi Visualisasi Dan Kekuatan Pikiran Hypnosis Meta NLP. Yogyakarta: K- Media,

Sukerta, I. M. R., Budiartha, I. N. P., & Arini, D. G. D. (2021). Restrukturisasi Kredit terhadap Debitur Akibat Wanprestasi Karena Dampak Pandemi Covid-19. Jurnal Preferensi Hukum, 2(2) : 326-331. https://doi.org/10.22225/jph.2.2.3329.326-331

Suryani, E. (2020). Analisis Dampak Covid-19 Terhadap UMKM (studi kasus home industri klepon di Kota Baru Driyorejo). Jurnal Inovasi Penelitian, 1(8) : 1591-1596. https://doi.org/10.47492/jip.v1i8.272

Warren Buffett dan Lawrence A. Cunningham, (2015). The Essays of Warren Buffett: Lessons for Corporate America. Fourth edition, The Cunningham Group & Carolina Academic Press.

Yulia Sugandi.(2021). Metode Peleburan Diri. Makalah Workshop Immersion & Solutions Mapping Methods. LIPI, UNDP dan DE ITB, Jakarta.

Yusuf, M., Fitriyani, Z. A., Abdilah, A., Ardianto, R., & Suhendar, A. (2022). The Impact Of Using Tokopedia On Profitability And Consumer Service. Jurnal Darma Agung, 30(2), 559–573.




DOI: http://dx.doi.org/10.52155/ijpsat.v35.2.4826

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Wandi Kurniadi, Sutrisno Sutrisno, Deddy Novie Citra Arta, I Nyoman Tri Sutaguna, Muhammad Yusuf

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.