Factors Affecting Orange Demand Imports at Consumer Level in Binjai City

Abstract

The purpose of this study was to analyze the effect of imported orange fruit prices, consumer orange fruit at the consumer level in Binjai city. The research population is imported orange consumers. A sample of 120 samples of imported orange fruit consumers who are buying imported oranges in traditional markets and modern markets in Binjai city by accidental sampling method. The analysis method used in this research is multiple linear regression method. The result of the analysis shows, partially: the price of imported orange fruits negatively; consumer income positively; the price of local orange fruit has a positive; and consumer preferences have a positive effect on the demand of imported orange fruits. The price of imported orange fruits, consumer income, local orange fruit prices, and consumer preferences simultaneously have a positive.