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Tourists’ Choice For Tour Guides In Enhancing Site Experience At Lekki Conservation Centre, Lagos State
Abstract
The use of appropriate mechanisms for the interpretation and dissemination of information plays a fundamental role in improving the visitor’s experience. This study thus aimed to find out tourists’ preference for tour guides as well as their perception on the services of tour guides at Lekki Conservation Center, Lagos State. Well-structured questionnaire; purposively directed at 100 tourists were used to obtain primary data at the site. Data was analyzed descriptively and inferentially. Results revealed that the tourists preferred the use of tour guides over touring alone at the site and they were satisfied with the services of the tour guides. Results further revealed that tour guides interact well and answer questions raised during tours, the tour guides also make the site interesting through their good communication skills. Inferentially, there are statistical significant differences in the tourists’ perceived effectiveness of tour guides based on all their socio-demographic characteristics. This study concludes that tour guides are important in enhancing tourists’ satisfaction and their services should therefore be encouraged in tourism destinations globally.
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DOI: http://dx.doi.org/10.52155/ijpsat.v30.1.3953
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