Online Discussion Forum : Revealing Role Of Progressive Farmers In Learning Process

Miko Harjanti, Sumardjo Sumardjo, Djuara Lubis, Nani Sufiani Suhanda


The Online Discussion Forum (ODF) used by progressive farmer to discuss issues related to agriculture information. The statements in ODF are interesting to analyse since the participants are progressive farmers who voluntarily spread agricultural information and guide other farmers. In the discussion, the progressive farmers revealed their roles for community and criticisms that occur in the real agricultural activities. This study applies Content Analysis to investigate the utilization of ODF for learning process; and the meaning of roles and self-reflection in discussion. The result reveals the stages of ODF as learning media, and the role of ODF to disseminate agriculture information. The result also illustrates progressive farmers’ role as a social entrepreneur practitioner and organizer of non-formal and informal learning for other farmers. The participants expressed the weaknesses of their role by making critical statements. They realized that they needed to make innovations in agribusiness to become role model for their community.  To conclude, content analysis results reveal the utilization of ODF as learning media,   and the role of progressive farmers to develop their community.


Online Discussion Forum; Progressive Farmer; Agriculture Information Dissemination; Informal Non-formal Learning; Content Analysis

Full Text:



Leewis C (2004) Rethinking Agricultural Extension, 3rd Ed., Oxford (UK), Blackwell Science Ltd,.

Syahyuti (2014) Peran Strategis Penyuluh Swadaya dalam Peradigma Baru Penyuluhan Pertanian Indonesia. Forum Penelitian Agro Ekonomi. 32(1):43–58

Statistic Indonesia Website (2017) [Online]. Available:

Hellin J, Rodriguez D., and Coello J., (2004) “Sustainable Farmer-To-Farmer Extension,” Appropriate Technology. 31(1):12-14

Shrestha S.K, (2014) “Decentralizing the Farmer-to-Farmer Extension Approach to the Local Level,” World Journal of Science, Technology and Sustainable Development.11(1):66-77

Kiptot E, and Franzel S, (2014). “Voluntarism as an investment in human, social and financial capital: evidence from a farmer-to-farmer extension program in Kenya,” Agriculture and Human Values. 31(2):231–243

Shelton D.P, Wilke R.A., and Franti T. (2009) Farmlink: Promoting Conservation Buffers Farmer-to-Farmer. Agroforest System,75(1):83–89

Dewi O., Marbun O. (2006) “Kerjasama BPTP dengan Pusat Pelatihan Pertanian dan Pelatihan Perdesaan (P4S) dalam Diseminasi Inovasi Teknologi,” in Proc, Temu Teknis Nasional dan Tenaga Fungsional Pertanian, , pp.430-438.

Jatnika A., Haryadi T., and Wiryono P., (2015) “Hubungan Komitmen Organisasi dan Kepuasan Kerja Petani sebagai Fasilitator Pembelajaran di Pusat Pelatihan Pertanian dan Perdesaan Swadaya (P4S) Jawa Barat,” Jurnal Agrikultura., 26(2):75-83

Abbas S., Ismail M., Sobirin M., and Gendari D., (2014) Peran Pusat Pelatihan Pertanian dan Perdesaaan Swadaya (P4S) Dalam Mencerdaskan Petani. Jakarta(ID),Yayasan Amal Masyarakat Pertanian Indonesia

Gilbert E., Karahalios K., and Sandvig C. (2008) ”The Network In The Garden: An Empirical Analysis of Social Media In Rural Life,” In Proc. the SIGCHI Conference on Human Factors in Computing Systems, , pp.603-1612.

Joshi P., Chaudhary S., and Kumar V.. (2012) Information Extraction from Social Network for Agro-produce Marketing. International Conference on Communication Systems and Network Technologies; 2012 may 13-15; pp. 941-944. doi:10.1109/CSNT.2012.200

Cervenková P., Šimek T., Vogeltanzová M., and Stoces (2011) “Social Networks as an Integration Tool in Rural Areas – Agricultural Enterprises of the Czech Republic,” Agris Online Papers in Economics and and Informatics. 3(1):53-60

Tadesse G., and Bahiigwa G., (2014) .Mobile Phones and Farmers’ Marketing Decisions in Ethiopia. World Development. 68(1):296–307

Sukla P.R (2015) ”Kaushambi Kisaan Vani - An Experiment for Integrated Use of Information Communication Technology for Farmers in Kaushambi,” IBRD Journal of Management and Research. 4(1):46-52

Anand A., Pejovic V., Belding E.M., and Johnson D. (2012) “VillageCell: Cost Effective Cellular Connectivity in Rural Area,” In Proc, the Fifth International Conference on Information and Communication Technologies and Development, , USA. pp 180-189.

Patel N., Chittamuru D., Jain A., Dave P., and Parikh T., (2010) “Avaaj Otalo: A Field Study of an Interactive Voice Forum for Small Farmers in Rural India” in Proc, the SIGCHI Conference on Human Factors in Computing Systems; April 10-15. NewYork(US):ACM. pp 733-742.

Hara N., Bonk C.J., Angeli C., (2000) “Content Analysis of Online Discussion in an Applied Educational Psychology Course,” Instructional Science. 28(2):115–152

Gunawardena C.N., Lowe C.A., and Anderson T., (1997).”Analysis of Global Online Debate and the Development of an Interaction Analysis Model for Examining Social Construction of Knowledge in Computer Conferencing,” Journal of Educational Computing Research. 17(4):397-431

Marra R.M., Moore J.L., Klimczak A.K., (2004) “Content Analysis of Online Discussion Forums:A Comparative Analysis of Protocols,” Educational Technology Research and Development, 52(2):23–40

Jahnke J., (2010) “Student Perceptions of The Impact of Online Discussion Forum Participation on Learning Outcomes,” Journal of Learning Design. 3(2):27-34

Mazzolini M., and Maddison S. (2007) ”When to Jump in: The Role of The Instructor in Online Discussion Forums,” Computers & Education. 49(2):193–213

QSR International. (2008) NVivo qualitative data analysis Software. QSR International Pty Ltd. Version 8.

Hsieh H.F., and Shanon S.E., (2005) “Three Approaches to Qualitative Content Analysis” Qualitative Health Research, 15(9):1277-1288,

Van Dijk T.A., (2008) Discourse and Context: A Sociocognitive Approach. Cambridge,UK:Cambridge University Press,.

Herrings S.C, and Androutsopoulos J. (2008) Computer-Mediated Discourse 2.0. In Tannen D, Hamilton HE, Schiffrin D (eds) The Handbook of Discourse Analysis, Second Edition. West Sussex (UK), JohnWiley & Sons, Inc,

Nilsen M., and Makitalo A., (2010) Towards a Conversational Culture? How Participants Establish Strategies for Co-ordinating Chat Postings in The Context of In-Service Training. Discourse Study, 12(1)90-105

Seck M.M., Helton L., (2014) Faculty Development of a Joint MSW Program Utilizing Tuckman's Model of Stages of Group Development, Social Work with Groups. 37(2):158-168

McLuhan M. (2013) Understanding Media: the Extensions of Man. California,US:Ginko Press Inc,

Whatsapp website (2017) [Online]. Available:

Littlejhon S.W., Foss K.A. (2009) Encyclopedia of Communication Theory, Los Angeles (US) : Sage

Leana C., Van Buren H. (1999) ”Organizational Social Capital and Employment Practices,” The Academy of Management Review. 7(4-2):538-555

Kling R., and Courtright C. (2003) ”Group Behavior and Learning in Electronic Forums: A Sociotechnical Approach,” The Information Society: An International Journal. Vol.19, no.3, pp.221-235,

Yun G.W., and Park S.Y., (2011) “Selective Posting: Willingness to Post a Message Online” Journal of Computer-Mediated Communication, vol.16, no. 2. pp.201-227

Purnaningsih N., (2007) ”Strategi Agribisnis Berkelanjutan”. Sodality. 1(3):393-416

Helmsing A.J.H., (2016) ”Condition for Social Entrepreneurship. International,”Journal of Social Quality. 5(1):51-66

Firdaus N. (2014) ”Poverty Alleviation Through Social Entrepreneurship Approach,” Jurnal Ekonomi dan Pembangunan. 22(1):55-67

Eshach H., (2007) ”Bridging In-school and Out-of-school Learning: Formal, Non-Formal, and Informal Education,”Journal of Science Education and Technology. 16(2):171-190,

Cameron R., and Harrison J.L., (2012) “The Interrelatedness of Formal, Non-formal and Informal Learning: Evidence From Labour Market Program Participants,” Australian Journal of Adult Learning. 52(2):277-309

Malcolm J., Hodkinson P., and Colley H., (2003) “The Interrelationships Between Informal and Formal Learning,” Journal of Workplace Learning. 15(7):313-318,



  • There are currently no refbacks.

Copyright (c) 2018 miko harjanti, Sumardjo Sumardjo, Djuara Lubis, nani sufiani suhanda

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.