The Increasing Role of the Information Technology in Sharing Economic Activities

Abstract

The era of industrial revolution 4.0 has driven technological innovations that have disrupted or altered fundamental impacts on people's lives, so that the integration of human work with information technology and the economy is raising; and encourage automation systems in all process activities. Information technology continues to grow marked by the emergence of industrial revolution era 4.0. Disruption resulting from the rapid development of information technology causes the activity of sharing economy also increased. Based on the results of comparative analysis in this research, the utilization of information technology enganges an important role to increase the goals of  sharing economy.

The development of information technology is marked by the increase of internet and smartphone users and social media, which is an independent variable, is directly proportional to the increasing growth of sharing economy activities such as e-commerce and online transportation, especially in Indonesia. The large role of information technology and social media to sharing economy activities, shifting urban lifestyle and creating successful startup unicorn in Indonesia, namely Go-Jek, Traveloka, Tokopedia, and Bukalapak.