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Motivating Human Resources Through A Strategic Choice By Managers, The Strategic Alliance, In The Context Of Small And Medium-Sized Enterprises In Antananarivo - Madagascar


 
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1. Title Title of document Motivating Human Resources Through A Strategic Choice By Managers, The Strategic Alliance, In The Context Of Small And Medium-Sized Enterprises In Antananarivo - Madagascar
 
2. Creator Author's name, affiliation, country Elsie RAVELOSON; School of Business Management and Commerce Engineering/ Higher Institute of Technology of Antananarivo - Madagascar; Madagascar
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) Motivation; Human Resources; Strategic Alliance; Small And Medium-Sized Enterprises; Antananarivo; Madagascar.
 
4. Description Abstract The typology of the Malagasy private sector shows a majority of small and medium-sized enterprises, so to study their behavior is important in order to contribute to the country's economic and sustainable development. But in Madagascar today, a whole range of negative factors still affect and reduce the competitiveness of these enterprises. According to the survey carried out by Finance, Technology, Human resources, Management Consulting, these enterprises are encountering managerial problems. Antananarivo was chosen as the study area because most Malagasy small and medium-sized enterprises are concentrated in it. The question then arose: how could the managerial problems encountered by small and medium-sized enterprises be remedied? After a preliminary survey, it was found that there was a crucial problem in terms of motivation. A series of questions arose: In which area of human resources motivation is this thesis particularly concerned? The respondents' answers point to problems with the source of motivation. So, what new source of motivation could then improve human resources motivation in small and medium enterprises? The main objective of the research is to find a new source of motivation for small and medium-sized enterprises employees. The following research hypothesis was put forward: The use of strategic alliances influences the motivation of human resources in partner companies. The specific objectives of the thesis are to theoretically present and empirically verify the above hypothesis in an attempt to respond to the research problem. A specific methodological approach has been adopted in order to achieve the objectives of the thesis.
 
5. Publisher Organizing agency, location Scholar AI LLC.
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2025-02-17
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://ijpsat.org/index.php/ijpsat/article/view/6975
 
10. Identifier Digital Object Identifier (DOI) http://dx.doi.org/10.52155/ijpsat.v49.1.6975
 
11. Source Title; vol., no. (year) International Journal of Progressive Sciences and Technologies; Vol 49, No 1 (2025)
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2025 Elsie RAVELOSON
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